TAROM Romanian Air Transport

Question: Discuss about theTAROM Romanian Air Transport. Answer: Process for Online Booking Summary Specifications There are seven steps involved in the booking of the TAROM airline ticket. The first step includes the selection of the various attributes such as departure date, departure and arrival destinations which may be single or multiple, return date, type of trip, mode of payment, number of passengers, flight type and service class. Once these selections are made, next step includes the selection of flight and pricing method with an option to check the price. The matching details are then retrieved and displayed followed by the requirement to fill in the traveler details which include demographic and contact details. There is an option to select the seats as well followed by final purchase of the tickets. The tickets can be purchases instantly or within a period of 48 hours (in case of cash payments) and the reservation is required to be confirmed through the email sent on the registered email id. In case of instant payment, mode of payment is required to be selected such as debit card or c redit card and the details are required to be filled out. Once the booking is completed, a unique reservation number is generated to manage and modify the bookings later. The process exists to allow the users to book their flight tickets from any location and at any point of time. There are various options that are provided to the users in terms of their mode of payment, time of payment, choice of seats, choice of flight type and likewise. The automated process has been incorporated to ensure that the users can avail the services offered by TAROM with complete ease and avoid the repercussions of long queues at the ticket counters. The Business Process Modeling Notation (BPMN) of the entire process depicts the entire online booking process in the form of a map which is similar to the flowchart. BPMN map represents the various paths that can be followed to achieve the final goal that is the booking of an airline ticket [1]. For instance, there may be one user who may want to book a flight ticket in the economy class with mode of payment as debit card. On the other hand, there may be user who may want to book a return ticket through credit card. The BPMN map shows the various options and paths that are available for the users as per their preferences. Also, it brings out the usability of the entire process to ensure that maximum customer satisfaction is attained through the same [2]. Key Performance Indicators (KPIs) There are a number of KPIs that shall provide a clear picture of effectiveness of the entire process to achieve the business objectives. Hourly, Daily, Weekly, Quarterly, Monthly and Annual Bookings: The number of bookings that are done by the users through the online booking system will provide a picture of the ability to achieve the business objectives of the booking process. The primary objective of the online booking system would be to ensure that there is maximum number of sales that is maximum number of bookings done through the entire process; therefore a higher number will reflect better results. The same can be easily calculated with the automated online booking process that will reflect the orders completed at the required interval of time. There can also be partial and complete orders that can be retrieved from the system [3]. Site Traffic: There may be users who may not book the tickets online but check the flight frequency or price through the system. The higher the site traffic, the better will be the results in terms of the business objectives. The site traffic will be an essential KPI and can be calculated through a number of automated website analysis tools. These tools will also provide customized and automated reports on the type of site traffic and frequency of the same [4]. New Customer Order versus returning customers: There will be two types of customers on the site viz. new customers and returning customers. Every customer will be identified by a unique email id and the same shall be used to identify the number of new and returning customers over a period of time. This KPI will provide the picture on the customer engagement and popularity of the site in the market which are the two prime business objectives. The same can be calculated easily through the sales data of the automated online booking system. IT Based Process The example of online booking of airline tickets is an IT based process as it involved the use of Information Technology and Information Systems in the entire process and sub-processes that are associated with the same. There is an automated system that has been deployed that includes the automated code for various activities that are involved in the booking of an online ticket. For instance, the system sends an automated email to the registered email id of the customer as soon as the purchase is made. Also, the system retrieves the customer details in case of a returning customer and provides an option to modify the bookings through a unique reservation number [5]. Automated sub-processes like these have been deployed and implemented in the booking system which makes the entire process as an example of an IT based process. There is a front end and a back end that is present in the system wherein the front end of the system provides a graphical interface to the users to perform vario us activities involved in the booking of the ticket. On the other hand, the back end of the system is a database in which the entire information is stored and can be retrieved as and when required by the system. The presence of the front end and back end along with various interfaces to integrate them results in the overall functioning of the system. It is with the use of IT tools and equipment that automated system has been designed, developed and deployed to allow the users to make use of the same [6]. References Kazemzadeh Y, Milton S, Johnson L. Process Chain Network (PCN) and Business Process Modeling Notation (BPMN): A Comparison of Concepts. 2015.https://www.sciedu.ca/journal/index.php/jms/article/view/6494 (accessed 3 Mar 2017). Russo V. 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